{
  "schema": "marked-report/1",
  "slug": "fort-william-wayfinding-2026",
  "title": "Fort William Wayfinding Strategy",
  "notice": "This report is designed for a desktop screen. Open it on a laptop or larger.",
  "landing": {
    "title": "Contents",
    "page": {
      "code": "T00",
      "template": "T00",
      "blocks": []
    }
  },
  "sections": [
    {
      "slug": "overview",
      "title": "Overview",
      "colour": "var(--section-overview)",
      "subs": [
        {
          "slug": "brief",
          "title": "Brief",
          "page": {
            "code": "p29a8825",
            "template": "coming",
            "blocks": [
              {
                "slot": "name",
                "kind": "text",
                "text": "Brief"
              },
              {
                "slot": "coming",
                "kind": "text",
                "text": "Coming"
              }
            ]
          }
        },
        {
          "slug": "methodology",
          "title": "Methodology",
          "coming": true
        },
        {
          "slug": "tools",
          "title": "Tools",
          "coming": true
        }
      ]
    },
    {
      "slug": "transport-planning",
      "title": "Transport Planning",
      "colour": "var(--section-planning)",
      "subs": [
        {
          "slug": "overview",
          "title": "Overview",
          "page": {
            "code": "pbd445c4",
            "template": "T18",
            "blocks": [
              {
                "slot": "map",
                "kind": "media",
                "label": "Map · 2026 Current AT Network",
                "layers": [
                  {
                    "id": "network-2026",
                    "kind": "line",
                    "paint": "network",
                    "osm": true,
                    "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/network-2026.geojson?v=e35d45e4",
                    "label": "2026 Current AT Network"
                  }
                ]
              },
              {
                "slot": "stat-1",
                "kind": "stat",
                "value": "91%",
                "label": "of the network's scored length is High or Medium for Safety"
              },
              {
                "slot": "stat-2",
                "kind": "stat",
                "value": "25.1",
                "label": "km, the 2026 current network"
              },
              {
                "slot": "caption",
                "kind": "caption",
                "text": "81 % of it comes from the 2019 Masterplan. We signed the plan wherever it is safe today, and added Glen Nevis."
              },
              {
                "slot": "dl-head-icon",
                "kind": "icon",
                "name": "download"
              },
              {
                "slot": "dl-head",
                "kind": "text",
                "text": "Data download"
              },
              {
                "slot": "dl-1",
                "kind": "download",
                "label": "2026 Current AT Network",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/network-2026.geojson?v=e35d45e4"
              }
            ]
          }
        },
        {
          "slug": "base-data",
          "title": "Base Data",
          "page": {
            "code": "p9abd944",
            "template": "T19",
            "blocks": [
              {
                "slot": "map",
                "kind": "media",
                "label": "Map · 2019 alignments, traced onto OpenStreetMap streets",
                "layers": [
                  {
                    "id": "plan-2019",
                    "kind": "line",
                    "paint": "section",
                    "osm": true,
                    "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/plan-2019.geojson?v=1ae9682b",
                    "label": "2019 AT Master Plan"
                  }
                ]
              },
              {
                "slot": "heading",
                "kind": "text",
                "text": "A PDF, turned into data"
              },
              {
                "slot": "body",
                "kind": "text",
                "text": "HITRANS pointed us at the 2019 Active Travel Masterplan. Well written, and a pain to build a wayfinding project on: pictures and text, not data, and the original GIS never reached us. We digitised each alignment, tracing it onto the streets already in OpenStreetMap, so the lines can be routed. Those lines are the base, and they come to 34.28 km. The plan’s own drawings stay in the PDF. Source: the rated 2019 plan, measured 3 Nov 2026."
              },
              {
                "slot": "dl-head-icon",
                "kind": "icon",
                "name": "download"
              },
              {
                "slot": "dl-head",
                "kind": "text",
                "text": "Data download"
              },
              {
                "slot": "dl-1",
                "kind": "download",
                "label": "2019 AT Master Plan - Proposed Network",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/plan-2019.geojson?v=1ae9682b"
              }
            ]
          }
        },
        {
          "slug": "nodes",
          "title": "Nodes",
          "page": {
            "code": "p45978ec",
            "template": "T19",
            "blocks": [
              {
                "slot": "map",
                "kind": "media",
                "label": "Map · key nodes on the 2019 AT Master Plan - Proposed Network",
                "layers": [
                  {
                    "id": "plan-2019",
                    "kind": "line",
                    "paint": "section",
                    "osm": true,
                    "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/plan-2019.geojson?v=1ae9682b",
                    "label": "2019 AT Master Plan"
                  },
                  {
                    "id": "nodes-on-plan",
                    "kind": "point",
                    "paint": "nodes",
                    "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/nodes-on-plan.geojson?v=72f8d055",
                    "label": "Key nodes: Studio's numbered areas and places",
                    "labelBy": "name"
                  }
                ]
              },
              {
                "slot": "heading",
                "kind": "text",
                "text": "The places a route has to serve"
              },
              {
                "slot": "body",
                "kind": "text",
                "text": "The 17 nodes are Studio’s numbered places, the ones a route has to serve. They come from two places. The masterplan names the hubs: the town centre, the transport hubs, the neighbourhoods, the schools, the workplaces, the visitor attractions. OpenStreetMap already has the places. We marked the ones a route should reach, and checked them against local knowledge and the 360 ride. Each node is drawn at its nearest point on the 2019 plan, so the map reads as one network. The streets between them come next."
              }
            ]
          }
        },
        {
          "slug": "rating-analysis",
          "title": "Rating Analysis",
          "parts": [
            {
              "slug": "network-view",
              "title": "Network view",
              "page": {
                "code": "p53b3ffd",
                "template": "T19",
                "blocks": [
                  {
                    "slot": "map",
                    "kind": "media",
                    "label": "Map · the 2019 plan, rated for Safety",
                    "camera": true,
                    "layers": [
                      {
                        "id": "sections-rated-2019",
                        "kind": "line",
                        "paint": "safety",
                        "osm": true,
                        "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f",
                        "label": "2019 AT Master Plan, rated against CbyD 2026"
                      }
                    ]
                  },
                  {
                    "slot": "heading",
                    "kind": "text",
                    "text": "How safe it is to ride, today"
                  },
                  {
                    "slot": "body",
                    "kind": "text",
                    "text": "Every section is rated for Safety against Cycling by Design, the Level of Service. Three facts set the band: the cycle provision, the speed limit, and how busy the road is. The band runs from 3, High, to 0, Unsuitable. Where the map had a gap, the 360 ride filled the missing fact. A fact still missing stays a data-quality flag, and the section stays unrated. On the signed network that remainder is 0.07 km. Source: the rated 2026 network, measured 3 Nov 2026."
                  },
                  {
                    "slot": "legend",
                    "kind": "legend",
                    "scale": "safety"
                  },
                  {
                    "slot": "dl-head-icon",
                    "kind": "icon",
                    "name": "download"
                  },
                  {
                    "slot": "dl-head",
                    "kind": "text",
                    "text": "Data download · as at 21 October 2026"
                  },
                  {
                    "slot": "dl-1",
                    "kind": "download",
                    "label": "2019 AT Master Plan - Rated against CbyD 2026",
                    "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f"
                  }
                ]
              }
            },
            {
              "slug": "section-data",
              "title": "Section data",
              "page": {
                "code": "p19c7cc0",
                "template": "T20",
                "blocks": [
                  {
                    "slot": "map",
                    "kind": "media",
                    "label": "Map · click a section",
                    "camera": true,
                    "layers": [
                      {
                        "id": "sections-rated-2019",
                        "kind": "line",
                        "paint": "safety",
                        "osm": true,
                        "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f",
                        "label": "2019 AT Master Plan, rated against CbyD 2026"
                      }
                    ],
                    "focus": {
                      "layer": "sections-rated-2019",
                      "key": "1437107428#0"
                    }
                  },
                  {
                    "slot": "popup",
                    "kind": "callout",
                    "lead": "Example section",
                    "text": "Infrastructure · Stepped or footway level cycle track\nRoad speed · 30 mph\nTraffic volume · 1,000–1,999",
                    "band": 3
                  },
                  {
                    "slot": "heading",
                    "kind": "text",
                    "text": "Click a section"
                  },
                  {
                    "slot": "body",
                    "kind": "text",
                    "text": "The popup names the band, then the three facts that set it: infrastructure, road speed, and traffic volume. Infrastructure is the protection a rider has, from a detached track to mixed traffic. Speed and volume say what that protection has to cope with. Where a limit applies, it runs from 20 mph to 60 mph, and the numbered traffic bands run from under 1,000 vehicles a day to 4,000 or more. The page opens on Kilmallie Road, a 693 m stretch rated High: a stepped cycle track, 30 mph, 1,000 to 1,999 vehicles a day. Click any other section to compare its factors. Street imagery, next, is the street as we rode it."
                  },
                  {
                    "slot": "legend",
                    "kind": "legend",
                    "scale": "safety"
                  },
                  {
                    "slot": "dl-head-icon",
                    "kind": "icon",
                    "name": "download"
                  },
                  {
                    "slot": "dl-head",
                    "kind": "text",
                    "text": "Data download · as at 21 October 2026"
                  },
                  {
                    "slot": "dl-1",
                    "kind": "download",
                    "label": "2019 AT Master Plan - Rated against CbyD 2026",
                    "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f"
                  }
                ]
              }
            },
            {
              "slug": "street-imagery",
              "title": "Street imagery",
              "page": {
                "code": "p6d1dff8",
                "template": "T21",
                "blocks": [
                  {
                    "slot": "map",
                    "kind": "media",
                    "label": "Map · the same section, Bike View open",
                    "camera": true,
                    "layers": [
                      {
                        "id": "sections-rated-2019",
                        "kind": "line",
                        "paint": "safety",
                        "osm": true,
                        "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f",
                        "label": "2019 AT Master Plan, rated against CbyD 2026"
                      }
                    ],
                    "focus": {
                      "layer": "sections-rated-2019",
                      "key": "1437107428#0"
                    }
                  },
                  {
                    "slot": "viewer",
                    "kind": "media",
                    "label": "360° of this section, from the saddle"
                  },
                  {
                    "slot": "heading",
                    "kind": "text",
                    "text": "One frame per section"
                  },
                  {
                    "slot": "body",
                    "kind": "text",
                    "text": "Click a section, then Bike View in its panel, and the street appears from the saddle, bottom left. Kilmallie Road opens first. The rating says how the street scores. The frame shows what the rider meets: the width, the parking, the junction, the surface. The pictures stay on Mapillary. We do not keep a copy of them here."
                  },
                  {
                    "slot": "legend",
                    "kind": "legend",
                    "scale": "safety"
                  },
                  {
                    "slot": "dl-head-icon",
                    "kind": "icon",
                    "name": "download"
                  },
                  {
                    "slot": "dl-head",
                    "kind": "text",
                    "text": "Data download · as at 21 October 2026"
                  },
                  {
                    "slot": "dl-1",
                    "kind": "download",
                    "label": "2019 AT Master Plan - Rated against CbyD 2026",
                    "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f"
                  }
                ]
              }
            }
          ]
        },
        {
          "slug": "defined-network",
          "title": "Defined Network",
          "page": {
            "code": "p75bd661",
            "template": "T18",
            "blocks": [
              {
                "slot": "map",
                "kind": "media",
                "label": "Map · 2026 Current AT Network, rated against CbyD 2026",
                "layers": [
                  {
                    "id": "plan-2019",
                    "kind": "line",
                    "paint": "buffer",
                    "osm": true,
                    "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/plan-2019.geojson?v=1ae9682b",
                    "label": "2019 AT Master Plan",
                    "toggle": true
                  },
                  {
                    "id": "network-2026-rated",
                    "kind": "line",
                    "paint": "safety",
                    "osm": true,
                    "url": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/network-2026-rated.geojson?v=1fac53af",
                    "label": "2026 Current AT Network, rated against CbyD 2026"
                  }
                ]
              },
              {
                "slot": "stat-1",
                "kind": "stat",
                "value": "20.4 km",
                "label": "of the 2019 plan is signed today, 98 % High or Medium",
                "source": "fw_3_analysis.lofs_1s_atmp2019_network_current_lofs within 15 m of lofs_1s_2026…, 3 Nov 2026"
              },
              {
                "slot": "stat-2",
                "kind": "stat",
                "value": "7.4 km",
                "label": "of the plan is not yet cycle-friendly, at least 74 % Low or Unsuitable",
                "source": "Outer Orbital + Spine unsigned, 3 Nov 2026"
              },
              {
                "slot": "caption",
                "kind": "caption",
                "text": "A further 5.6 km of the plan's local links are safe but lead to no destination. Switch on the 2019 plan to see where the signed 20.4 km and the unbuilt 7.4 km sit. Glen Nevis, our own addition, is 48 % Low and the next thing to fix."
              },
              {
                "slot": "legend",
                "kind": "legend",
                "scale": "safety"
              },
              {
                "slot": "dl-head-icon",
                "kind": "icon",
                "name": "download"
              },
              {
                "slot": "dl-head",
                "kind": "text",
                "text": "Data download · as at 21 October 2026"
              },
              {
                "slot": "dl-1",
                "kind": "download",
                "label": "2026 Current AT Network - Rated against CbyD 2026",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/network-2026-rated.geojson?v=1fac53af"
              },
              {
                "slot": "dl-2",
                "kind": "download",
                "label": "2019 AT Master Plan - Rated against CbyD 2026",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/sections-rated-2019.geojson?v=7604598f"
              }
            ]
          }
        },
        {
          "slug": "recommendations",
          "title": "Recommendations",
          "page": {
            "code": "pf9b89ad",
            "template": "T19",
            "blocks": [
              {
                "slot": "map",
                "kind": "media",
                "label": "Map · recommendations. Nothing drawn yet"
              },
              {
                "slot": "heading",
                "kind": "text",
                "text": "Content comes last"
              },
              {
                "slot": "body",
                "kind": "text",
                "text": "This map stays empty until the schemes are written."
              }
            ]
          }
        },
        {
          "slug": "all-data-download",
          "title": "All data download",
          "page": {
            "code": "pf7ddef9",
            "template": "T22",
            "blocks": [
              {
                "slot": "row-1",
                "kind": "card",
                "image": {
                  "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/all-data-download/all-data-download-1.png?v=373fcb6f",
                  "alt": "Thumbnail of the 2019 AT Master Plan lines, drawn in the Transport Planning blue",
                  "width": 96,
                  "height": 96
                },
                "heading": "2019 AT Master Plan",
                "body": "GeoJSON · the 2019 proposed network, traced from the PDF onto OpenStreetMap."
              },
              {
                "slot": "row-2",
                "kind": "card",
                "image": {
                  "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/all-data-download/all-data-download-2.png?v=3422d71d",
                  "alt": "Thumbnail of the 2026 Current AT Network lines, drawn in black",
                  "width": 96,
                  "height": 96
                },
                "heading": "2026 Current AT Network",
                "body": "GeoJSON · the signed 2026 network, with the rating inputs in the file."
              },
              {
                "slot": "row-3",
                "kind": "card",
                "image": {
                  "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/all-data-download/all-data-download-3.png?v=fc06fd85",
                  "alt": "Thumbnail of Studio's 17 key nodes as blue dots, decision points hollow",
                  "width": 96,
                  "height": 96
                },
                "heading": "Key Nodes",
                "body": "GeoJSON · Studio’s numbered nodes, the places a route has to serve."
              },
              {
                "slot": "row-4",
                "kind": "card",
                "image": {
                  "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/all-data-download/all-data-download-4.png?v=e303355b",
                  "alt": "Three bars in the Safety band colours: High green, Medium amber, Low red",
                  "width": 96,
                  "height": 96
                },
                "heading": "Safety Bands",
                "body": "GeoJSON · every rated section with its Safety band and the three factors behind it, for the 2026 network and the 2019 plan."
              },
              {
                "slot": "dl-1",
                "kind": "download",
                "label": "Download GeoJSON",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/plan-2019.geojson?v=1ae9682b"
              },
              {
                "slot": "dl-2",
                "kind": "download",
                "label": "Download GeoJSON",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/network-2026.geojson?v=e35d45e4"
              },
              {
                "slot": "dl-3",
                "kind": "download",
                "label": "Download GeoJSON",
                "href": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/data/nodes.geojson?v=244b409c"
              }
            ]
          }
        }
      ]
    },
    {
      "slug": "wayfinding",
      "title": "Wayfinding",
      "colour": "var(--section-wayfinding)",
      "subs": [
        {
          "slug": "signage-types",
          "title": "Signage types",
          "page": {
            "code": "pbdee940",
            "template": "T01",
            "blocks": [
              {
                "slot": "media",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/signage-types/signage-types-1.png?v=7ca3a4f0",
                "alt": "Directional signs and route markers beside a cyclist, with a height scale from 0.5m to 3m",
                "width": 1600,
                "height": 731
              },
              {
                "slot": "h-signtype",
                "kind": "text",
                "text": "Name"
              },
              {
                "slot": "h-directional",
                "kind": "text",
                "text": "Directional sign"
              },
              {
                "slot": "h-markers",
                "kind": "text",
                "text": "Markers"
              },
              {
                "slot": "l-purpose",
                "kind": "text",
                "text": "Purpose"
              },
              {
                "slot": "purpose-a",
                "kind": "text",
                "text": "Local directional information at decision points (nodes) along the network. Shows users where they are, which way to go and which destinations lie in each direction."
              },
              {
                "slot": "purpose-b",
                "kind": "text",
                "text": "Reassurance that users are on a designated route, with guidance on slight changes of direction needed to stay on it between decision points."
              },
              {
                "slot": "l-location",
                "kind": "text",
                "text": "Location"
              },
              {
                "slot": "location-a",
                "kind": "text",
                "text": "Located at key intersections and installed on existing poles or structures along the routes."
              },
              {
                "slot": "location-b",
                "kind": "text",
                "text": "Located between directional signs and installed on existing poles or structures along the routes."
              },
              {
                "slot": "l-detail",
                "kind": "text",
                "text": "Detailed page"
              },
              {
                "slot": "detail-a",
                "kind": "text",
                "text": "Direct link"
              },
              {
                "slot": "detail-b",
                "kind": "text",
                "text": "Direct link"
              }
            ]
          }
        },
        {
          "slug": "design-elements",
          "title": "Design elements",
          "parts": [
            {
              "slug": "directional-signage",
              "title": "Directional Signage",
              "page": {
                "code": "p1906450",
                "template": "T02",
                "blocks": [
                  {
                    "slot": "top-panel",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/directional-signage/directional-signage-1.png?v=13ab2b93",
                    "alt": "Top panel of a directional sign, with walking and cycling symbols and the number 5",
                    "width": 392,
                    "height": 126
                  },
                  {
                    "slot": "cap-top",
                    "kind": "caption",
                    "text": "Top panel"
                  },
                  {
                    "slot": "icons",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/directional-signage/directional-signage-2.png?v=cccba631",
                    "alt": "Walking symbol, cycling symbol and an upward arrow",
                    "width": 360,
                    "height": 122
                  },
                  {
                    "slot": "cap-icons",
                    "kind": "caption",
                    "text": "Icons"
                  },
                  {
                    "slot": "route-cards",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/directional-signage/directional-signage-3.png?v=98527e64",
                    "alt": "Route card letters and colours C, L, T, O, G, 78 and U",
                    "width": 409,
                    "height": 407
                  },
                  {
                    "slot": "cap-routes",
                    "kind": "caption",
                    "text": "Route card letter and colour variations"
                  },
                  {
                    "slot": "cap-text",
                    "kind": "caption",
                    "text": "Text variations based on content"
                  },
                  {
                    "slot": "text-variations",
                    "kind": "media",
                    "label": "Gaelic text\nEnglish text\nGaelic text double\nEnglish text double\nTràigh a' Chaoil\nCaol Beach\nGhleann Nibheis\nGlen Nevis"
                  },
                  {
                    "slot": "sign-examples",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/directional-signage/directional-signage-4.png?v=db20f622",
                    "alt": "Two assembled directional signs on poles, one outline and one in colour",
                    "width": 928,
                    "height": 1092
                  },
                  {
                    "slot": "cap-signs",
                    "kind": "caption",
                    "text": "Sign examples"
                  }
                ]
              }
            },
            {
              "slug": "directional-signage-2",
              "title": "Directional Signage",
              "page": {
                "code": "p1aabe9e",
                "template": "T03",
                "blocks": [
                  {
                    "slot": "heading",
                    "kind": "text",
                    "text": "Directional Signage"
                  },
                  {
                    "slot": "figure",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/directional-signage-2/directional-signage-2-1.png?v=6803360f",
                    "alt": "Simplified directional sign face on a pole",
                    "width": 587,
                    "height": 1264
                  },
                  {
                    "slot": "l1",
                    "kind": "callout",
                    "lead": "Bike and pedestrian symbols ",
                    "text": "indicate to users that they are sharing this itinerary with different mode as well as let car driver know that this sign is not for them."
                  },
                  {
                    "slot": "l2",
                    "kind": "callout",
                    "lead": "Destination in Gaelic and English:",
                    "text": " name of the upcoming point of interest in that direction."
                  },
                  {
                    "slot": "l3",
                    "kind": "callout",
                    "lead": "Next decision point number (node): ",
                    "text": "indicates the next number on the network in that direction. Most nodes are at intersection where a decision needs to be taken or located at a key location (schools, transport hubs, shops, high street). "
                  },
                  {
                    "slot": "r1",
                    "kind": "callout",
                    "lead": "Decision point number (node): ",
                    "text": "indicates where the users are on the network. All the numbered decision points can be found on the journey planner. If someone was navigating through the city they only need to remember to go from 5 to 4 to 3. "
                  },
                  {
                    "slot": "r2",
                    "kind": "callout",
                    "lead": "Distance: ",
                    "text": "indicates the distance in miles or yards to the destination.  "
                  },
                  {
                    "slot": "r3",
                    "kind": "callout",
                    "lead": "Directional arrow:",
                    "text": " indicates the direction to take to go towards the associated destination, route card and decision point number."
                  },
                  {
                    "slot": "r4",
                    "kind": "callout",
                    "lead": "Route card: ",
                    "text": "a coloured rectangle and a letter. It includes the colour and first letter of the route name to help navigation."
                  }
                ]
              }
            },
            {
              "slug": "markers",
              "title": "Markers",
              "page": {
                "code": "p0c72058",
                "template": "T02",
                "blocks": [
                  {
                    "slot": "top-panel",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/markers/markers-1.png?v=1788edbf",
                    "alt": "Directional arrow pairs, right, left and up",
                    "width": 505,
                    "height": 185
                  },
                  {
                    "slot": "cap-top",
                    "kind": "caption",
                    "text": "Directional arrows variations"
                  },
                  {
                    "slot": "icons",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/markers/markers-2.png?v=5873aca2",
                    "alt": "Route cards C, L, T, O, G, 78 and U",
                    "width": 504,
                    "height": 420
                  },
                  {
                    "slot": "cap-icons",
                    "kind": "caption",
                    "text": "Route card letter and colour variations"
                  },
                  {
                    "slot": "route-cards",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/markers/markers-3.png?v=a0a63d22",
                    "alt": "Shared-use path icons, filled and outline",
                    "width": 504,
                    "height": 248
                  },
                  {
                    "slot": "cap-routes",
                    "kind": "caption",
                    "text": "Shared-use path icons"
                  },
                  {
                    "slot": "cap-text",
                    "kind": "caption",
                    "text": "Network tagline"
                  },
                  {
                    "slot": "text-variations",
                    "kind": "media",
                    "label": "Walking Cycling Network"
                  },
                  {
                    "slot": "sign-examples",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/markers/markers-4.png?v=994dc2b1",
                    "alt": "Three marker poles, two with blue sign faces and one brown post",
                    "width": 920,
                    "height": 1140
                  },
                  {
                    "slot": "cap-signs",
                    "kind": "caption",
                    "text": "Sign examples"
                  }
                ]
              }
            }
          ]
        },
        {
          "slug": "template-signage-specification",
          "title": "Template & Signage specification",
          "parts": [
            {
              "slug": "dimensions-and-layout",
              "title": "Dimensions and layout",
              "page": {
                "code": "pc45a04f",
                "template": "T07",
                "blocks": [
                  {
                    "slot": "drawing",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/dimensions-and-layout/dimensions-and-layout-1.png?v=d3bbff04",
                    "alt": "Sign faces and route markers at the listed sizes",
                    "width": 2280,
                    "height": 1520
                  },
                  {
                    "slot": "notes",
                    "kind": "paragraphs",
                    "items": [
                      {
                        "text": "Size variation 1 Width: 400mm Height: 330m"
                      },
                      {
                        "text": "Size variation 2 Width: 400mm Height: 420mm"
                      },
                      {
                        "text": "Size variation 3 Width: 400mm Height: 550mm"
                      },
                      {
                        "text": "Size variation 4 Width: 400mm Height: 660mm"
                      },
                      {
                        "text": "Size variation 6 Width: 400mm Height: 730mm"
                      },
                      {
                        "text": "Size variation A Width: 300mm Height: 380m"
                      },
                      {
                        "text": "Size variation B Width: 400mm Height: 380m"
                      },
                      {
                        "text": "Size variation C Width: 540mm Height: 380m"
                      },
                      {
                        "text": "Size variation C Width: 640mm Height: 380m"
                      }
                    ]
                  }
                ]
              }
            },
            {
              "slug": "colours-materials-reflectorisation",
              "title": "Colours, materials & reflectorisation",
              "page": {
                "code": "pc8ec99b",
                "template": "T16",
                "blocks": [
                  {
                    "slot": "col-1-heading",
                    "kind": "text",
                    "text": "Colours"
                  },
                  {
                    "slot": "col-1-body",
                    "kind": "text",
                    "text": "Top panel #FFFFFF #000000 Direction panel #0079C1 3005 C #FFD520 115 C #FFFFFF #000000 Route colour variations #E4002B 185 C #4698CB 7688 C #9678D3 2655 C #009B77 3278 C #C6007E 233 C #E57200 152 C #948794 7653 C"
                  },
                  {
                    "slot": "col-2-heading",
                    "kind": "text",
                    "text": "Materials"
                  },
                  {
                    "slot": "col-2-body",
                    "kind": "text",
                    "text": "Aluminium base Aluminium 1050 Reflective sheeting 3M™ retroreflective sheeting, digitally printed and protected by a clear overlaminate. It is used on both the directional signs and the route markers. Anti-graffiti finish A clear anti-graffiti film over the reflective sign faces, so graffiti and stickers can be removed without damaging the sign. Non-reflective digital print Gloss white vinyl, digitally printed and protected by a clear overlaminate. It is used where reflectivity is not required."
                  },
                  {
                    "slot": "col-3-heading",
                    "kind": "text",
                    "text": "Reflectorisation"
                  },
                  {
                    "slot": "col-3-body",
                    "kind": "text",
                    "text": "Reflective signs use 3M 7610 retroreflective sheeting (Class RA1), digitally printed and protected by a clear overlaminate. Reflective sign faces keep the signs legible at all times of day and in all seasons, consistent with the year-round use of the network by pedestrians and cyclists. Non-reflective printed vinyl is used where reflectivity is not required or when next to a trunk road."
                  }
                ]
              }
            },
            {
              "slug": "signage-template",
              "title": "Template",
              "coming": true
            }
          ]
        },
        {
          "slug": "placement-principles",
          "title": "Placement principles",
          "page": {
            "code": "p67e2c9e",
            "template": "T03",
            "blocks": [
              {
                "slot": "heading",
                "kind": "text",
                "text": "Placement principles"
              },
              {
                "slot": "figure",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/placement-principles/placement-principles-1.png?v=4021fcac",
                "alt": "Street diagram showing where directional signs and route markers sit",
                "width": 1180,
                "height": 1297
              },
              {
                "slot": "l1",
                "kind": "callout",
                "lead": "Directional sign",
                "text": "Indicates where you are on the network (top corner number) and where to go next (route colour and next junction number). They are placed at key intersections in the network (nodes)."
              },
              {
                "slot": "l2",
                "kind": "callout",
                "lead": "Route marker",
                "text": "Indicates what route and colour you are on. You will always see them in between two junction signs to confirm you are on the right route. "
              }
            ]
          }
        },
        {
          "slug": "signage-audit",
          "title": "Signage audit",
          "page": {
            "code": "p31c3f9a",
            "template": "T08",
            "blocks": [
              {
                "slot": "large",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/signage-audit/signage-audit-1.jpg?v=7d68a521",
                "alt": "Screenshot of the Fort William network map with coloured routes and numbered nodes",
                "width": 1150,
                "height": 1224
              },
              {
                "slot": "small-1",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/signage-audit/signage-audit-2.jpg?v=b152da39",
                "alt": "Cyclist on a path beside a blue shared-path sign",
                "width": 288,
                "height": 292
              },
              {
                "slot": "small-2",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/signage-audit/signage-audit-3.jpg?v=43ceb61c",
                "alt": "Bicycle symbol and give-way marking painted on a path",
                "width": 288,
                "height": 292
              },
              {
                "slot": "small-3",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/signage-audit/signage-audit-4.jpg?v=b160fd1f",
                "alt": "TSRGD directional fingerposts",
                "width": 304,
                "height": 292
              },
              {
                "slot": "small-4",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/signage-audit/signage-audit-5.jpg?v=58678ea0",
                "alt": "Blue cycle confirmation sign numbered 78 on a wooden pole",
                "width": 284,
                "height": 284
              }
            ]
          }
        },
        {
          "slug": "installation-plan",
          "title": "Installation plan",
          "page": {
            "code": "pecf7de1",
            "template": "T05",
            "blocks": [
              {
                "slot": "media",
                "kind": "media",
                "label": "Map"
              }
            ]
          }
        },
        {
          "slug": "design-principles",
          "title": "Design principles",
          "parts": [
            {
              "slug": "design-principles-1",
              "title": "Design principles",
              "page": {
                "code": "pc57b9f3",
                "template": "T06",
                "blocks": [
                  {
                    "slot": "card-1",
                    "kind": "card",
                    "image": {
                      "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/design-principles-1/design-principles-1-1.jpg?v=b2c1256d",
                      "alt": "Red route marker numbered 78 on a pole, for the Colours card",
                      "width": 502,
                      "height": 504
                    },
                    "heading": "Colours",
                    "body": "Each route is identified by a colour: no need to track turns or street names, users only have to remember the colour they are following and look for the matching cue on the route. This keeps the information to remember to a minimum and lowers the mental effort of navigating an unfamiliar place. Each colour is paired with a letter, so routes remain distinguishable for people with colour vision deficiency. Colours and letters are the same on signs, maps and journey planners."
                  },
                  {
                    "slot": "card-2",
                    "kind": "card",
                    "image": {
                      "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/design-principles-1/design-principles-1-2.jpg?v=55bc7aa8",
                      "alt": "Top of a directional sign with a bicycle symbol and the number 5, for the Numbers card",
                      "width": 508,
                      "height": 504
                    },
                    "heading": "Numbers",
                    "body": "Adapted from the Knooppunten system used across the Netherlands and Belgium, the system uses numbers to identify decision points on the network. A journey becomes a short sequence to note down or remember, such as “4, 5 and 6 following red”. Numbers are language-neutral and easy to recall, which suits visitors as much as residents. Each sign tells users where they are, and shows which number comes next in each direction."
                  },
                  {
                    "slot": "card-3",
                    "kind": "card",
                    "image": {
                      "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/design-principles-1/design-principles-1-3.png?v=204ff9aa",
                      "alt": "Coloured network diagram with numbered nodes, for Physical-digital wayfinding",
                      "width": 504,
                      "height": 504
                    },
                    "heading": "Physical-digital wayfinding",
                    "body": "The physical and digital layers carry the same information. Numbers, colours, letters and destination names on the signs match those on the network map and journey planner, and the same visual language is used across all three. Users can plan a route online and follow it on the street without translating between two systems, or find their position on the map from any sign. Signs and planner reinforce each other."
                  }
                ]
              }
            },
            {
              "slug": "design-principles-2",
              "title": "Design principles",
              "page": {
                "code": "pa88fc86",
                "template": "T06",
                "blocks": [
                  {
                    "slot": "card-1",
                    "kind": "card",
                    "image": {
                      "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/design-principles-2/design-principles-2-1.jpg?v=ab9cc904",
                      "alt": "Purple T marker fixed to a wooden post, for Reusing existing infrasturcture",
                      "width": 504,
                      "height": 504
                    },
                    "heading": "Reusing existing infrasturcture",
                    "body": "Rather than adding new posts, the system is designed around what is already on the street. Signs are located on existing street furniture and infrastructure (eg. lightpoles). The signage strategy aims to increase legibility of the city for users without increasing visual and physical clutter. It also avoids the cost of new posts and foundations, which keeps installation costs down."
                  },
                  {
                    "slot": "card-2",
                    "kind": "card",
                    "image": {
                      "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/design-principles-2/design-principles-2-2.jpg?v=f534bb2e",
                      "alt": "Two people fitting a directional sign to a pole, for Retroffiting",
                      "width": 504,
                      "height": 504
                    },
                    "heading": "Retroffiting",
                    "body": "Most places already have some wayfinding. The system builds on it instead of layering on top. Relevant existing information is integrated into the new signs, and signs that would only repeat it are removed. Logos of established long-distance routes stay on the panels, giving walkers and cyclists continuity along them. The result is one coherent identity across the network, not a patchwork of old and new signs."
                  }
                ]
              }
            }
          ]
        },
        {
          "slug": "user-testing",
          "title": "User testing",
          "page": {
            "code": "p3445fc1",
            "template": "T24",
            "scroll": true,
            "blocks": [
              {
                "slot": "notes",
                "kind": "paragraphs",
                "items": [
                  {
                    "text": "All the design principles were tested and refined through several rounds of user testing. Some rounds took place in a live environment, with three rounds of testing on installed signage in Glasgow Green in partnership with the University of Strathclyde. "
                  },
                  {
                    "text": "Others used a digital simulation that allowed us to compare design combinations quickly: "
                  },
                  {
                    "text": "numbers and colours; "
                  },
                  {
                    "text": "numbers, letters and colours; "
                  },
                  {
                    "text": "numbers, letters, colours and points of interest. "
                  },
                  {
                    "text": "Across all rounds, participants consistently identified colour as the main enabler of confident navigation, with numbers second. Letters were added to make the system accessible to people with colour vision deficiency."
                  }
                ]
              },
              {
                "slot": "photo-1",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-1/user-testing-1-1.jpg?v=66db9fbd",
                "alt": "Two people cycling on a park path beside a purple route marker",
                "width": 1512,
                "height": 1008
              },
              {
                "slot": "photo-2",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-2/user-testing-2-2.jpg?v=9cebe5a8",
                "alt": "A hand holding a phone over a bicycle handlebar, its screen showing the journey planner map with a route drawn on it",
                "width": 575,
                "height": 861
              },
              {
                "slot": "photo-3",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-2/user-testing-2-1.jpg?v=b0367460",
                "alt": "A blue directional sign on a wooden pole beside a tarmac path, with a group of people cycling away from the camera under bare trees",
                "width": 1512,
                "height": 1008
              },
              {
                "slot": "photo-4",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-2/user-testing-2-3.jpg?v=b5045144",
                "alt": "Two people on cobbles looking at a phone mounted on a bicycle handlebar, one pointing at its map",
                "width": 574,
                "height": 1006
              },
              {
                "slot": "photo-5",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-2/user-testing-2-4.jpg?v=1610e852",
                "alt": "A grey lamp column in a park with a blue route marker showing a white chevron, beside a brick path, with the city skyline behind",
                "width": 576,
                "height": 576
              },
              {
                "slot": "photo-6",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-2/user-testing-2-5.jpg?v=4fd9cd8b",
                "alt": "A woman holding a phone and looking at a pole with an orange route marker and an arrow, beside a tree in an open paved area",
                "width": 864,
                "height": 576
              },
              {
                "slot": "photo-7",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-3/user-testing-3-1.jpg?v=8a2c9832",
                "alt": "Two people standing with their bicycles at a path crossing, looking along a tree-lined park path",
                "width": 1294,
                "height": 1008
              },
              {
                "slot": "photo-8",
                "kind": "media",
                "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/user-testing-3/user-testing-3-2.jpg?v=03782723",
                "alt": "A group of cyclists in helmets standing in front of a stone gatepost while one of them reads a printed map pinned to it",
                "width": 792,
                "height": 1004
              }
            ]
          }
        },
        {
          "slug": "technical-drawings",
          "title": "Technical drawings",
          "parts": [
            {
              "slug": "technical-drawings-1",
              "title": "Technical drawings",
              "page": {
                "code": "p8fc342c",
                "template": "T07",
                "blocks": [
                  {
                    "slot": "drawing",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/technical-drawings-1/technical-drawings-1-1.png?v=e27be38c",
                    "alt": "Dimensioned drawing of the 20mm and 25mm signs",
                    "width": 1512,
                    "height": 1068
                  },
                  {
                    "slot": "notes",
                    "kind": "paragraphs",
                    "items": [
                      {
                        "text": "All dimensions are millimetres (mm), then stroke width (s/w) in square brackets.",
                        "weight": "bold"
                      },
                      {
                        "text": "4sw = x-height of lettering as per Traffic Sign Manual issued by the Department of Transport"
                      },
                      {
                        "text": "x-height of lettering = 20mm"
                      }
                    ]
                  }
                ]
              }
            },
            {
              "slug": "technical-drawings-2",
              "title": "Technical drawings",
              "page": {
                "code": "p45901e6",
                "template": "T07",
                "blocks": [
                  {
                    "slot": "drawing",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/technical-drawings-2/technical-drawings-2-1.png?v=c7fe0f02",
                    "alt": "Dimensioned drawing of a two-destination sign face",
                    "width": 1772,
                    "height": 1000
                  },
                  {
                    "slot": "notes",
                    "kind": "paragraphs",
                    "items": [
                      {
                        "text": "All dimensions are millimetres (mm), then stroke width (s/w) in square brackets.",
                        "weight": "bold"
                      },
                      {
                        "text": "4sw = x-height of lettering as per Traffic Sign Manual issued by the Department of Transport"
                      },
                      {
                        "text": "x-height of lettering = 20mm"
                      }
                    ]
                  }
                ]
              }
            }
          ]
        },
        {
          "slug": "images",
          "title": "Images",
          "page": {
            "code": "p21b2eed",
            "template": "T08",
            "blocks": [
              {
                "slot": "large",
                "kind": "media",
                "label": "Image"
              },
              {
                "slot": "small-1",
                "kind": "media",
                "label": "Image"
              },
              {
                "slot": "small-2",
                "kind": "media",
                "label": "Image"
              },
              {
                "slot": "small-3",
                "kind": "media",
                "label": "Image"
              },
              {
                "slot": "small-4",
                "kind": "media",
                "label": "Image"
              }
            ]
          }
        }
      ]
    },
    {
      "slug": "promotion",
      "title": "Promotion",
      "colour": "var(--section-planner)",
      "subs": [
        {
          "slug": "the-journey-planner",
          "title": "The journey planner",
          "parts": [
            {
              "slug": "the-journey-planner",
              "title": "The journey planner",
              "page": {
                "code": "p02352d7",
                "template": "T11",
                "blocks": [
                  {
                    "slot": "map",
                    "kind": "media",
                    "label": "Map"
                  },
                  {
                    "slot": "phone",
                    "kind": "media",
                    "label": "Phone"
                  }
                ]
              }
            },
            {
              "slug": "onboarding",
              "title": "Onboarding",
              "page": {
                "code": "pa4963c4",
                "template": "T12",
                "blocks": [
                  {
                    "slot": "hero",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/onboarding/onboarding-1.png?v=98dd80c8",
                    "alt": "Fan of five onboarding screens",
                    "width": 1600,
                    "height": 909
                  },
                  {
                    "slot": "pill",
                    "kind": "download",
                    "label": "Download",
                    "style": "pill"
                  },
                  {
                    "slot": "pill-note",
                    "kind": "text",
                    "text": "Link to follow."
                  }
                ]
              }
            },
            {
              "slug": "digital-physical-wayfinding",
              "title": "Digital - physical wayfinding",
              "page": {
                "code": "p89cc97a",
                "template": "T13",
                "blocks": [
                  {
                    "slot": "media",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/digital-physical-wayfinding/digital-physical-wayfinding-1.jpg?v=80651bf8",
                    "alt": "Directional sign numbered 6 on a pole",
                    "width": 792,
                    "height": 1292
                  },
                  {
                    "slot": "phone",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/digital-physical-wayfinding/digital-physical-wayfinding-2.jpg?v=08df513a",
                    "alt": "Phone showing the route summary from Fort William Train Station to Caol",
                    "width": 678,
                    "height": 1292
                  }
                ]
              }
            },
            {
              "slug": "features-design-principles",
              "title": "Features & design principles",
              "page": {
                "code": "pca0be66",
                "template": "T14",
                "blocks": [
                  {
                    "slot": "media",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/features-design-principles/features-design-principles-1.jpg?v=3811c146",
                    "alt": "Journey planner screenshot with the five feature labels",
                    "width": 1572,
                    "height": 1404
                  },
                  {
                    "slot": "body",
                    "kind": "text",
                    "text": "Cyclist perspective imagery Map download Numbered and coloured directions Subway style map Route type details"
                  }
                ]
              }
            },
            {
              "slug": "ui-kit",
              "title": "UI kit",
              "page": {
                "code": "p3864ef2",
                "template": "T15",
                "blocks": [
                  {
                    "slot": "board",
                    "kind": "media",
                    "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/ui-kit/ui-kit-1.png?v=3dd6306f",
                    "alt": "Journey planner UI kit board",
                    "width": 1600,
                    "height": 963
                  }
                ]
              }
            }
          ]
        },
        {
          "slug": "digital-integrations",
          "title": "Digital Integrations",
          "page": {
            "code": "pb44bef7",
            "template": "T06",
            "blocks": [
              {
                "slot": "card-1",
                "kind": "card",
                "image": {
                  "label": "Image"
                },
                "heading": "Data API (HI-BIKE)",
                "body": ""
              },
              {
                "slot": "card-2",
                "kind": "card",
                "image": {
                  "label": "Image"
                },
                "heading": "Embedded screen (HITRANS website)",
                "body": ""
              },
              {
                "slot": "card-3",
                "kind": "card",
                "image": {
                  "label": "Image"
                },
                "heading": "OSM",
                "body": ""
              },
              {
                "slot": "card-4",
                "kind": "card",
                "image": {
                  "label": "Image"
                },
                "heading": "Google",
                "body": ""
              }
            ]
          }
        },
        {
          "slug": "leaflet-and-maps",
          "title": "Leaflet & maps",
          "page": {
            "code": "pc0ef2b2",
            "template": "T06",
            "blocks": [
              {
                "slot": "card-1",
                "kind": "card",
                "image": {
                  "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/leaflet-and-maps/leaflet-and-maps-1.jpg?v=0163602c",
                  "alt": "Printed leaflet",
                  "width": 648,
                  "height": 936
                },
                "heading": "Leaflet",
                "body": "Includes a map of the network, a link to the journey planner and a section on how to use the digital-physical wayfinding system. Distributed to local shops in Fort William."
              },
              {
                "slot": "card-2",
                "kind": "card",
                "image": {
                  "src": "https://smqadntzrjipdmfjkyou.supabase.co/storage/v1/object/public/report-public/fort-william-wayfinding-2026/leaflet-and-maps/leaflet-and-maps-2.jpg?v=714850d9",
                  "alt": "Printed map in a window",
                  "width": 644,
                  "height": 936
                }
              },
              {
                "slot": "download-1",
                "kind": "download",
                "label": "Download",
                "style": "pill"
              },
              {
                "slot": "download-note-1",
                "kind": "text",
                "text": "Link to follow."
              }
            ]
          }
        },
        {
          "slug": "the-launch-press-coverage-and-ongoing-campaigns",
          "title": "The launch, press coverage and ongoing campaigns",
          "coming": true
        }
      ]
    },
    {
      "slug": "impact-outcomes",
      "title": "Impact & Outcomes",
      "colour": "var(--section-outcomes)",
      "subs": [
        {
          "slug": "value-add",
          "title": "Value add",
          "parts": [
            {
              "slug": "what-hitrans-and-highland-council-saved",
              "title": "What HITRANS and Highland Council saved",
              "page": {
                "code": "pb428257",
                "template": "T16",
                "blocks": [
                  {
                    "slot": "col-1-heading",
                    "kind": "text",
                    "text": "Against a conventional scheme"
                  },
                  {
                    "slot": "col-1-body",
                    "kind": "text",
                    "text": "A conventional scheme builds the paths. This one signs streets that are already there. What that saved against a built scheme is not yet a measured figure; the cost comparison follows once the council's scheme costs are shared."
                  },
                  {
                    "slot": "col-2-heading",
                    "kind": "text",
                    "text": "By promoting alternatives instead of building infrastructure"
                  },
                  {
                    "slot": "col-2-body",
                    "kind": "text",
                    "text": "We signed 20.4 km that already scores 98 % High or Medium, rather than rebuilding it. The A82 legs that are not yet cycle-friendly stay unsigned."
                  },
                  {
                    "slot": "col-3-heading",
                    "kind": "text",
                    "text": "What this means for the next town"
                  },
                  {
                    "slot": "col-3-body",
                    "kind": "text",
                    "text": "The method travels. Digitise the old plan, rate every section for Safety, and sign what is already fit to ride. The next town does the same, and builds only where a path is still needed."
                  }
                ]
              }
            },
            {
              "slug": "all-data-created-and-available",
              "title": "All data created and available",
              "page": {
                "code": "p60462db",
                "template": "T16",
                "blocks": [
                  {
                    "slot": "col-1-heading",
                    "kind": "text",
                    "text": "Five layers, now public"
                  },
                  {
                    "slot": "col-1-body",
                    "kind": "text",
                    "text": "The 2019 plan, the 2026 network, both of those rated for Safety, and the key nodes. Five layers, the same ones the maps in Transport Planning draw."
                  },
                  {
                    "slot": "col-2-heading",
                    "kind": "text",
                    "text": "This report"
                  },
                  {
                    "slot": "col-2-body",
                    "kind": "text",
                    "text": "The report is public. You are reading it. The maps are the live layers, and the words on each page say what that layer is for."
                  },
                  {
                    "slot": "col-3-heading",
                    "kind": "text",
                    "text": "How to get the files"
                  },
                  {
                    "slot": "col-3-body",
                    "kind": "text",
                    "text": "Each Transport Planning page has a download for the layer it shows. All data download lists the plan, the network and the nodes, and names the Safety bands."
                  }
                ]
              }
            }
          ]
        },
        {
          "slug": "monitoring",
          "title": "Monitoring",
          "page": {
            "code": "p14a2326",
            "template": "T16",
            "blocks": [
              {
                "slot": "col-1-heading",
                "kind": "text",
                "text": "Planner usage and feedback"
              },
              {
                "slot": "col-1-body",
                "kind": "text",
                "text": "How the journey planner is used, and what riders send back. No target is set on this page. The use and the feedback are read together at the review."
              },
              {
                "slot": "col-2-heading",
                "kind": "text",
                "text": "Cycle counters before and after"
              },
              {
                "slot": "col-2-body",
                "kind": "text",
                "text": "Counters on the signed network, read before the signs go in and again after. The comparison is the change. This page does not forecast a number."
              },
              {
                "slot": "col-3-heading",
                "kind": "text",
                "text": "The first review after the 2027 summer"
              },
              {
                "slot": "col-3-body",
                "kind": "text",
                "text": "The first review comes after the 2027 summer, once a season of riding is in. It takes the planner use, the feedback and the counters together."
              }
            ]
          }
        }
      ]
    }
  ]
}